Matcha Design Contest
My objective was not only to create a "strong and simple" unique image, but one that could successfully be used on all of the events in the 2009-2010 program. Keeping in mind that Matcha is about many different Asian cultures, I avoided using any kind of overtly "Far-Eastern" or "Oriental" imagery that would end up being limiting for the program.
To me, the concept behind Matcha comes down to the conversations we have with friends and family, shared over drinks. I'm reminded of the feeling of cradling a hot cup of tea, or swirling glass of wine to release its bouquet. My design is essentially an abstract beverage. It is simple, clean, gets the message across, but also leaves room for interpretation. I've included 2 examples of a poster that use the same image but use color to get a very different effect.
Regards,
Tammy Chang
tcchang7[at]gmail[dot]com
www.tammychang.com
