Asian Art Museum

MATCHA design contest! 
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MATCHA poster (JungIn Lee)

jilee0612@gmail.com


The theme of this poster is " revealing the hidden treasure".

The concept comes from a very popular drawing technique
that I enjoyed as a youngster, crayon scratch drawing,
this technique is ideal for bringing vibrant colors to an art.
MATCHA offers variant events where different aspects of
Asian culture are explored. This poster brings out
the different layers the culture have but in a subtle way.
This poster wide range of flexibility. By simply altering the
background color of the poster, different moods could be evoked.
I choose the symbol of the dragon because in Asian culture it represents
mystery and power. This easily conveys an Asian theme to its viewers.

p.s. I am attaching two posters, the second one is just an example of
how different background color can change the whole mood.

   

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